A Military History Timeline of the 1900s

A Military History Timeline of the 1900s This timeline chronicles the military history of the last hundred plus years and includes WWI, WWII, Korea, Vietnam, and dozens of other conflicts. 1900s September 7, 1901 - Boxer Rebellion ends in ChinaMay 31, 1902 - Second Boer War: Fighting ends with the Treaty of VereenigingFebruary 8, 1904 - Russo-Japanese War: Fighting begins when the Japanese attack the Russian fleet at Port ArthurJanuary 2, 1905 - Russo-Japanese War: Port Arthur SurrendersSeptember 5, 1905 - Russo-Japanese War: The Treaty of Portsmouth ends the conflict 1910s April 21-November 23, 1914 - Mexican Revolution: American forces land and occupy Vera CruzJuly 28, 1914 - World War I: The conflict begins when Austria-Hungary declares war on SerbiaAugust 23, 1914 - World War I: British forces join the fray at the Battle of MonsAugust 23-31, 1914 - World War I: The Germans win a stunning victory at the Battle of TannenbergAugust 28, 1914 - World War I: The Royal Navy wins the Battle of Heligoland Bight.October 19-November 22, 1914 - World War I: Allied forces hold at the First Battle of YpresNovember 1, 1914 - World War I: Vice Admiral Maximilian von Spees German East Asia Squadron wins the Battle of Coronel.November 9, 1914 - World War I: HMAS Sydney defeats SMS Emden at the Battle of CocosDecember 16, 1914 - World War I: German warships raid Scarborough, Hartlepool, and WhitbyDecember 25, 1914 - World War I: The Christmas Truce begins along parts of the Western FrontJanuary 24, 1915 - World War I: The Royal Navy wins the Battle of Dogger BankApril 22-May 25, 1915 - World War I: Allied and German forces fight the Second Battle of Ypres September 25-October 14 - World War I: British forces take heavy losses during the Battle of LoosDecember 23, 1916 - World War I: British Commonwealth forces win the Battle of Magdhaba in the Sinai DesertMarch 9, 1916 - Mexican Revolution: The forces of Pancho Villa raid across the border and burn Columbus, NMOctober 31-November 7, 1917 - World War I: General Sir Edmund Allenby wins the Third Battle of GazaApril 6, 1917 - World War I: The United States enters the warJune 7, 1917 - World War I: General John J. Pershing arrives in England to take command of US forces in EuropeOctober 24-November 19, 1917 - World War I: Italian troops are routed at the Battle of CaporettoNovember 7, 1917 - Russian Revolution: The Bolsheviks overthrow the Provisional Government, beginning the Russian Civil WarJanuary 8, 1918 - World War I: President Woodrow Wilson outlines his Fourteen Points to CongressJune 1-28, 1918 - World War I: US Marines win the Battle of Belleau WoodSeptember 19-October 1, 1918 - World War I: British forces crush the Ottomans at the Battle of Megiddo November 11, 1918 - World War I: An armistice is concluded ending World War I in a victory for the Allies.June 28, 1919 - World War I: The Treaty of Versailles officially ends the war. 1920s June 1923 - Russian Civil War: Fighting ends with the Red capture of Vladivostok and the collapse of the Provisional Priamur GovernmentApril 12, 1927 - Chinese Civil War: Fighting begins between the Kuomintang and Chinese Communist Party 1930s October 1934 - Chinese Civil War: The Long March retreat begins with Chinese Communists marching approx. 8,000 miles over 370 daysOctober 3, 1935 - Second Italo-Abyssinian War: The conflict begins when Italian troops invade EthiopiaMay 7, 1936 - Second Italo-Abyssinian War: Fighting ends with the capture of Addis Ababa and the Italian annexation of the countryJuly 17, 1936 - Spanish Civil War: The conflict begins following an attempted coup dà ©tat by Nationalist forcesApril 26, 1937 - Spanish Civil War: The Condor Legion bombs GuernicaSeptember 6-22, 1937 - Spanish Civil War: Republican forces are defeated at the Battle of El MazucoSeptember 29/30, 1938 - World War II: The Munich Agreement cedes the Sudetenland to Nazi GermanyApril 1, 1939 - Spanish Civil War: Nationalist forces crush the final Republican resistance ending the war.September 1, 1939 - World War II: Nazi Germany invades Poland beginning World War IINovember 30, 1939 - Winter War: Fighting between the Soviet Union and Finland begins when Russian troops cross the border following the faked shelling of Mainila December 13, 1939 - World War II: British and German naval forces fight the Battle of the River Plate 1940s February 16, 1940 - World War II: British and German forces violated Norwegian neutrality in the Altmark IncidentMarch 12, 1940 - Winter War: The Moscow Peace Treaty ends the war in the Soviets favorJune 22, 1940 - World War II: After a six-week campaign, Germany defeats France and forces the British to evacuate from DunkirkJuly 3, 1940 - World War II: The Royal Navy attacks Mers el KebirJuly 10-October 31, 1940 - World War II: The Royal Air Force wins the Battle of BritainSeptember 17, 1940 - World War II: Operation Sea Lion, the German invasion of Britain, is indefinitely postponedNovember 11/12, 1940 - World War II: In a daring nighttime raid, British aircraft strike the Italian fleet at the Battle of TarantoDecember 8, 1940 - World War II: British forces in Egypt launch Operation Compass which sweeps across the desert driving the Italians deep into LibyaMarch 11, 1941 - World War II: Pres. Franklin Roosevelt signs the Lend-Lease ActMarch 27-29, 1941 - World War II: British naval forces defeat the Italians at the Battle of Cape Matapan April 6-30, 1941 - World War II: German forces win the Battle of GreeceMay 24, 1941 - World War II: HMS Hood is sunk at the Battle of the Denmark StraitMay 27, 1941 - World War II: Following aerial attacks from HMS Ark Royal and fire from British battleships, the German battleship Bismarck is sunk in the North AtlanticJune 22, 1941 - World War II: German forces invade the Soviet Union opening the Eastern FrontSeptember 8, 1941-January 27, 1944 - World War II: German forces conduct the Siege of Leningrad but fail to capture the city.October 2, 1941-January 7, 1942 - World War II: The Soviets win the Battle of MoscowDecember 7, 1941 - World War II: Japanese aircraft attack the US Pacific Fleet at Pearl Harbor bringing the United States into the warDecember 8-23, 1941 - World War II: Japan wins the Battle of Wake IslandDecember 8-25, 1941 - World War II: The British are defeated at the Battle of Hong KongDecember 10, 1941 - World War II: HMS Prince of Wales and HMS Repulse are sunk by J apanese aircraft January 7-April 9, 1942 - World War II: Allied forces conduct the  defense of BataanJanuary 31-February 15, 1942 - World War II: The Japanese win the  Battle of SingaporeFebruary 27, 1942 - World War II: The Allies are defeated at the  Battle of the Java SeaMarch 31-April 10 - World War II: Japanese forces conduct the  Indian Ocean RaidApril 18, 1942 - World War II: The planes of the  Doolittle Raid  bomb JapanMay 4-8, 1942 - World War II: US forces turn back the Japanese advance against Port Moresby at the  Battle of the Coral Sea. Fought entirely by aircraft, it was first naval battle in which the opposing ships never sighted each other.May 5-6, 1942 - World War II: US and Filipino forces surrender after the  Battle of CorregidorMay 26-June 21, 1942 - World War II:  General Erwin Rommel  wins the  Battle of GazalaJune 4-7, 1942 - World War II: The US Pacific Fleet defeats the Japanese at the  Battle of Midway, turning the tide in the PacificJuly 1-27, 1942 - World War II: Axis forces are halted at the  First Battle of El Alamein August 7, 1942 - World War II: Allied forces go on the offensive in the Pacific by  landing on GuadalcanalAugust 9, 1942 - World War II: Japanese naval forces win the  Battle of Savo IslandAugust 9-15, 1942 - World War II: The Royal Navy resupplies Malta during  Operation PedestalAugust 19, 1942 - World War II: The  Dieppe Raid  ends in disaster for Allied troopsAugust 24-25, 1942 - World War II: Allied and Japanese forces fight the  Battle of the Eastern SolomonsAugust 25-September 7, 1942 - World War II: Allied force on New Guinea win the  Battle of Milne BayAugust 30-September 5, 1942 - World War II: British forces halt  Field Marshal Erwin Rommel  at the  Battle of Alam HalfaOctober 10/11, 1942 - World War II: Allied naval units win the  Battle of Cape EsperanceOctober 23-November 4, 1942 - World War II: British forces under  Lieutenant General Bernard Montgomery  begin the  Second Battle of El AlameinOctober 25-27, 1942 - World War II: American and Ja panese naval forces fight the  Battle of Santa Cruz November 8-10, 1942 - World War II: American forces land in North Africa as part of  Operation TorchNovember 12-15, 1942 - World War II: Allied forces win the  Naval Battle of GuadalcanalNovember 27, 1942 - World War II: The  French fleet is scuttled  at Toulon during Operation LilaNovember 30, 1942 - World War II: Japanese forces win the  Battle of TassafarongaJanuary 29-30, 1943 - World War II: Japanese aircraft win the  Battle of Rennell IslandFebruary 19-25, 1943 - World War II: American troops area defeated at the  Battle of Kasserine PassMarch 2-4, 1943 - World War II: Allied aircraft win the  Battle of the Bismarck SeaApril 18, 1943 - World War II:  Admiral Isoroku Yamamoto  is killed by Allied aircraft during  Operation VengeanceApril 19-May 16, 1943 - World War II: The Germans suppress the  Warsaw Ghetto Uprising  in PolandMay 17, 1943 - World War II: As part of  Operation Chastise  RAF bombers strike dams in GermanyJuly 9, 1943 - World War II: Allied forces begin  Operation Husky  and invade Sicily August 17, 1943 - World War II: American bombers conduct the massive  Schweinfurt-Regensburg RaidSeptember 3-9, 1943 - World War II: American and British forces  land in ItalySeptember 26, 1943 - World War II: Australian commandoes conduct  Operation Jaywick  in Singapore HarborNovember 2, 1943 - World War II: American forces win the Battle of Empress Augusta BayNovember 20-23, 1943 - World War II: American forces  invade TarawaDecember 26, 1943 - World War II: British naval forces win the  Battle of the North CapeJanuary 22, 1944 - World War II: Allied forces begin Operation Shingle and open the  Battle of AnzioJanuary 31-February 3, 1944 - World War II: US troops fight the  Battle of KwajaleinFebruary 17-18, 1944 - World War II:  Operation Hailstone  sees Allied aircraft attack the Japanese anchorage at TrukFebruary 17-May 18, 1944 - World War II: Allied forces fight and win the  Battle of Monte CassinoMarch 17-23, 1944 - World War II: Allied forces win the  Battle of EniwetokMarch 24/25, 1944 - World War II: Allied POWs begin the  Great Escape  from Stalag Luft III June 4, 1944 - World War II: Allied forces capture RomeJune 4, 1944 - World War II: Allied naval forces  capture  U-505June 6, 1944 - World War II: British airborne forces execute  Operation DeadstickJune 6, 1944 - World War II: The invasion of France begins with Allied troops  coming ashore in NormandyJune 15, 1944 - World War II: The Allied invasion of the Marianas begins with  landings on SaipanJune 19-20, 1944 - World War II: The US Navy wins the  Battle of the Philippine SeaJuly 21- August 10, 1944 - World War II: Allied troops  recapture GuamJuly 25-31, 1944 - World War II: Allied troops break out of Normandy during  Operation CobraAugust 15, 1944 - World War II: Allied troops land in southern France as part of  Operation DragoonAugust 25, 1944 - World War II: French forces liberate ParisSeptember 15-November 27, 1944 - World War II: Allied forces fight and win the  Battle of PeleliuSeptember 17, 1944 - World War II: American and British paratroopers land in Holland as part of  Operation Market-Garden October 23-26, 1944 - World War II: US naval forces defeat the Japanese at the  Battle of Leyte Gulf, opening the way for the invasion of the PhilippinesDecember 16, 1944 - World War II: German forces launch a massive offensive in the Ardennes, beginning the  Battle of the Bulge. It ends in a decisive Allied victory the following monthFebruary 9, 1945 - World War II:  HMS  Venturer  sinks  U-864  in the only known battle where one submerged submarine sank anotherFebruary 19, 1945 - World War II: US Marines land on  Iwo JimaMarch 8, 1945 - World War II: US forces secure the  Ludendorff Bridge  over the RhineMarch 24, 1945 - World War II: Allied forces airdrop over the Rhine during  Operation VarsityApril 1, 1945 - World War II: Allied forces  invade the island of OkinawaApril 7, 1945 - World War II: The battleship  Yamato  is sunk during  Operation Ten-GoApril 16-19, 1945 - World War II: Soviet forces win the  Battle of the Seelow HeightsApril 29-May 8, 1945: World War II:  Operations Manna Chowhound  deliver food to the starving population of the Netherlands May 2, 1945 - World War II:  Berlin falls  to Soviet forcesMay 7, 1945 - World War II: Nazi Germany surrenders to the Allies, ending the war in EuropeAugust 6, 1945 - World War II: The  B-29 Superfortress  Enola Gay  drops the  first atom bomb  on the city of HiroshimaSeptember 2, 1945 - World War II: The Japanese surrender aboard the battleship  USS  Missouri  ending the war in the PacificDecember 19, 1946 - First Indochina War: Fighting begins between French and Viet Minh forces around Hanoi​October 21, 1947 - Indo-Pakistani War of 1947: The war starts following the invasion of Kashmir by Pakistani troopsMay 14, 1948 - Arab-Israeli War: Following its declaration of independence, Israel is attacked by its Arab neighborsJune 24, 1948 - Cold War: Berlin Blockade begins leading to the  Berlin AirliftJuly 20, 1949 - Arab-Israeli War: Israel makes peace with Syria ending the war 1950s June 25, 1950 - Korean War: North Korean troops cross the 38th Parallel beginning the  Korean WarSeptember 15, 1950 - Korean War: United Nations troops under  General Douglas MacArthur  land at Inchon  and push the North Koreans back to the Yalu RiverNovember 1950 - Korean War: Chinese forces enter the conflict, driving UN forces back over the 38th Parallel.November 26-December 11, 1950 - Korean War: UN forces fight the Chinese at the  Battle of Chosin ReservoirMarch 14, 1951 - Korean War: Seoul is liberated by UN troopsJune 27, 1953 - Korean War: Fighting ends following the establishment of a cease-fire between UN and North Korean/Chinese forcesJuly 26, 1953 - Cuban Revolution: The revolution begins following an attack on the Moncada BarracksMay 7, 1954 - First Indochina War: The French fortress at  Dien Bien Phu  falls effectively ending the warNovember 1, 1954 - Algerian War: National Liberation Front guerrillas attack French targets across Algeria beginning the warO ctober 26, 1956 - Suez Crisis: Israeli troops drop into the Sinai, beginning the conquest of the peninsula 1960s April 15-19, 1961 - Cuban Revolution: The American-backed Bay of Pigs invasion failsJanuary 1959 -  Vietnam War: The North Vietnamese Central Committee issues a secret resolution calling for an armed struggle in South VietnamAugust 2, 1964 - Vietnam War: The  Gulf of Tonkin Incident  occurs when North Vietnamese gunboats attack American destroyersMarch 2, 1965 - Vietnam War: Operation Rolling Thunder begins as US aircraft start bombing North VietnamAugust 1965 - Indo-Pakistani War of 1965: The conflict begins when Pakistan launches Operation Gibraltar in Indian KashmirAugust 17-24, 1965 - Vietnam War: US forces begin offensive operations in Vietnam with Operation StarlightNovember 14-18, 1965 - Vietnam War: US troops fight the  Battle of Ia Drang  in VietnamJune 5-10, 1967 - Six-Day War: Israel attacks and defeats Egypt, Syria, and JordanNovember 3-22, 1967 - Vietnam War: American forces win the  Battle of Dak ToJanuary 21, 1968 - Vietnam War: North Vietnamese forces laun ch the Tet Offensive January 23, 1968 - Cold War: The  Pueblo  Incident  takes place when the North Koreans board and capture USS  Pueblo  in international watersApril 8, 1968 - Vietnam War:  US troops relieve the besieged Marines at Khe SanhMay 10-20, 1969 - Vietnam War: US troops fight the  Battle of Hamburger HillJuly 14-18, 1969 - Central America: El Salvador and Honduras fight the  Football War 1970s April 29, 1970 - Vietnam War: American and South Vietnamese forces begin attacking into CambodiaNovember 21, 1970 - Vietnam War: US Special Forces  raid the POW camp at Son TayDecember 3-16, 1971 - Indo-Pakistani War of 1971: The war begins when India intervenes in the Bangladesh Liberation WarMarch 30, 1972 - Vietnam War: The Peoples Army of North Vietnam begins the  Easter OffensiveJanuary 27, 1973 - Vietnam War: The Paris Peace Accords are signed ending US involvement in the conflictOctober 6-26, 1973 - Yom Kippur War: After initial losses, Israel defeats Egypt and SyriaApril 30, 1975 - Vietnam War: Following the  fall of Saigon, South Vietnam surrenders ending the warJuly 4, 1976 - International Terrorism:  Israeli commandoes land at Entebbe Airport  in Uganda and rescue the passengers of Air France Flight 139December 25, 1979 - Soviet-Afghan War: Soviet airborne forces enter Afghanistan beginning the conflict 1980s September 22, 1980 - Iran-Iraq War: Iraq invades Iran beginning a war that lasts eight yearsApril 2-June 14, 1982 - Falklands War: Following the Argentinean invasion of the Falklands, the islands are liberated by the BritishOctober 25-December 15, 1983 - Invasion of Grenada: After the deposition and execution of Prime Minister Maurice Bishop, US forces invade and capture the island.April 15, 1986 - International Terrorism: American aircraft  bomb Libya  in retaliation for an attack on a West Berlin night clubDecember 20, 1989-January 31, 1990 - Invasion of Panama: US forces invade Panama to oust dictator Manuel Noriega 1990s August 2, 1990 -  Gulf War: Iraqi troops invade KuwaitJanuary 17, 1991 - Gulf War: Operation Desert Storm begins with American and coalition aircraft striking targets in Iraq and KuwaitFebruary 24, 1991 - Gulf War: Coalition ground forces advance into Kuwait and IraqFebruary 27, 1991 - Gulf War: Fighting ends as Kuwait is liberatedJune 25, 1991 - Former Yugoslavia: The first of the wars in the former Yugoslavia begins with the Ten-Day War in SloveniaMarch 24-June 10, 1999 - Kosovo War:  NATO aircraft bomb Yugoslav forces in Kosovo 2000s September 11, 2001 - War on Terror: Al Qaeda attacks the World Trade Center in New York and the Pentagon in WashingtonOctober 7, 2001 - War on Terror: American and British aircraft begin bombing Taliban forces in AfghanistanDecember 12-17, 2001 - War on Terror: Coalition forces fight the  Battle of Tora BoraMarch 19, 2003 - Iraq War: US and British aircraft begin bombing Iraq as a prelude to the ground invasionMarch 24-April 4 - Iraq War: American forces fight the  Battle of NajafApril 9, 2003 - Iraq War: US forces occupy BaghdadDecember 13, 2003 - Iraq War: Saddam Hussein is captured by members of the US 4th Infantry Division and Task Force 121November 7-16, 2004 - Iraq War: Coalition forces fight the  Second Battle of Fallujah

Word Choice Amount vs. Number - Proofeds Writing Tips Blog

Word Choice Amount vs. Number Word Choice: Amount vs. Number It can be tempting to think that the subtleties of word choice don’t a major difference to your work. But whether you’re writing an academic paper, a business report or even a novel, picking the right words for the right situation can make your writing stand out from the crowd. Getting words confused or mixed up, on the other hand, can detract from an otherwise great piece of work. Take the words amount and number, for instance. Both are terms used to deal with quantities, so many people use them interchangeably. But they do in fact have importantly distinct meanings, so using the wrong one makes it harder for the reader to follow exactly what you mean. Worry not, though! Here at Proofed we are dedicated to helping people express themselves fully and clearly, so we’ve prepared this little guide on how to use amount and number correctly. Amount (Uncountable Quantities) Typically, when used as a noun, the word amount refers to the sum or whole of a quantity which would be difficult or impossible to count, for example: There is a large amount of sand in the desert. It can also be used as a verb, meaning to total or equal: After the financial crash, losses amounted to four billion dollars. Number (Countable Quantities) The word number, of course, can refer to figure (e.g., 1, 2, 3). In this context, though, we’re interested in its use as an expression of quantity: The number of people at the party was enough to cause a problem. The key is that â€Å"number† refers to a specific, countable quantity. This is made clearer if we think about how â€Å"number† can also be used as a verb: After reading the note, David knew his days were numbered Here â€Å"numbered† indicates a limited quantity of days which could be counted. Amount or Number? One way of working out which word to use is to ask yourself whether the quantity described could be counted. For instance, the phrase â€Å"a large number of sand† wouldn’t make sense because â€Å"sand† is an uncountable noun. So if you’re referring to an unspecified but countable quantity of something, such as pebbles or people on a beach, use â€Å"number.† But if you’re referring to something you can’t count, such as happiness or water, the word you need is â€Å"amount.† You can find more advice on vocabulary in the word choice archive section of our academic blog. And don’t forget that Proofed’s expert proofreaders are available to provide guidance on word choice, grammar, spelling and formatting for everything from resumes to PhD dissertations. Why not upload a free 500-word sample today and see if Proofed can help put the finishing touches on your written work?

Analyse how an organisation can remain competitive and still implement Research Paper

Analyse how an organisation can remain competitive and still implement WLB(Work -Life-Balance)practices - Research Paper Example As a result, the issue of parental leave has received a lot of attention within the Australian society and work environments. In the light of these reflections it is therefore evident that an organization or a company would adopt ad implement attractive parental leave agreements with their employees as a way of promoting the company image in the market. This will consequently lead to a competitive advantage of such companies over their business rivals. In accordance to Shortland and Cummins (2007, p. 28), there are several costs which are associated with work places which are less flexible. For example when employees are not provided with parental leave, they often get disengaged and distracted. This leads to demotivation and attrition of a company’s employees and the resulted drop in the productivity (Guthrie, 2001, p. 180). Reduction of employee productivity also causes overall poor performance of a company within its market of operation. This reflects that the company loses its competitive advantage (Holland, Pyman, Cooper and Teicher, 2011, p. 98). Therefore, flexibility of work environment through WLB practices which are designed to offer parental leave causes companies to be more competitive. The legal system in Australia protects the rights of employees including their rights for parental leave. However, the laws as postulated by the legal system have not been enforced effectively which leads to companies failing to implement parental leave in their work agreements (De Cieri, Holmes, Abbott and Pettit, 2008, p. 98). A competitive advantage strategy can therefore be employed by a company through the parental leave employment agreement which leads to highly productive, creative and motivated workforce. This would however be achieved if a paid parental leave is provided to employees as an employee benefits form of motivation. The implementation of WLB

Unacceptable governance Research Paper Example | Topics and Well Written Essays - 500 words

Unacceptable governance - Research Paper Example In many circumstances refused to assent to laws.â€Å"He has refused his Assent to Laws, the most wholesome and necessary for the public good.†2. He forbids his governors to pass laws of immediate and pressing importance.A head of state must encourage governors to pass important laws.The king of Great BritainDuring governors meetings, he has always forbidden governors to pass laws.â€Å"He has made it inadmissible for his Governors to legislate on delicate issues unless he assents to it, and even when he permits, he neglects them.†3. He refuses to pass other laws for the accommodation of large districts of people.A good government must derive its powers from the consent of the governed.The King of Great BritainMany people allege that The King of Great Britain passed laws for his own interest.â€Å"He has refused to pass other Laws for the accommodation of districts with high populations unless the populations would not a representation in the Legislature, a right unfat homable to them and only suitable to tyrants.†4. He calls together a legislative body at unusual, uncomfortable, and distant places in order to fatigue members and make them comply with his measures.A common comfortable meeting place for legislators symbolizes good government.The King of Great BritainLiterature provides enough evidence of the King calling meetings at remote places.â€Å"He has assembled legislative bodies surprisingly at unusual places, deplorable, and away from reach to their documented public Record.

When looking at a company or organisation and the way their staff work within it Essay Example for Free

When looking at a company or organisation and the way their staff work within it Essay When looking at a company or organisation and the way their staff work within it, we must take into account the effects and theories of motivation. Without motivation most of us find it difficult to undertake any task and the same can be said in the business world. Without the right motivation productivity will be affected in, more likely, a negative way. So what is the correct way to motivate; is there only one way or are there many different theories as to how to motivate? Surely pay alone is enough of a motivating factor? In order to better understand the effects of motivation we can look at various theorists who have given us globally recognised theories on motivation. I will be concentrating primarily on four of the most well known. Amongst the many theorists on motivation, four stand out more than any others. Partly because they were among the earliest to consider the differing factors and partly because their theories were so succinct and concise that they have stood the test of time and are relevant today. Their names, in chronological order, are Taylor, Mayo, Maslow and Herzberg, all of whom formed their theories between 1890 and 1960. Their theories are different but do have certain overlapping qualities as will be shown. To begin I shall look at FW Taylor who believed that the only thing that motivated people was money. In the early 1900s he conducted experiments in time and motion by looking at different work forces and figuring out how to make them work more efficiently. He worked out a simple, set procedure for the worker to follow maximising output and efficiency. By introducing a piecework rate (where you are paid per item made) he introduced a financial incentive which he believed was all that a worker required to be motivated. Interestingly, it was largely thanks to Taylor that the modern car is affordable to most people. Employed by Henry Ford in the early 1900s, Taylor improved efficiency in his factory by putting the cars onto a specially built assembly line that moved the car past the workers. This sped up production dramatically and reduced the time it took to build a car from around fourteen hours to under two. Next is Elton Mayo who in the 1930s conducted what is known as the Hawthorne experiments (amongst others), the name being taken from the electrical company he was studying. The basis for his experiment was to see whether the level of light in the factory played a part in production and efficiency, Mayo believing that it did. He split twelve women workers into two groups and adjusted the levels of light available to each group accordingly. He found that production was improved in both groups regardless of light levels. His conclusion was that the attention being paid to the women and the better communication and teamwork were what altered the output. Both Taylor and Mayo had theories that looked more at the environment and the effect it had on workers than what actually made the workforce tick. Our next theorist, Maslow, on the other hand looked at the needs of the individual and how meeting those needs altered or motivated them. He identified five levels of need, each one needing to be satisfied before the next level became a motivating factor. Normally drawn as a triangle or pyramid, it shows what Maslow believed people wanted from their jobs. He believed that everyone starts at the bottom and works their way up. Self actualisation === Esteem needs === ===== Social needs ===== ====== Safety needs ====== ======= Physical needs ======= hhttp://www.projectalevel.co.uk/business/motivationtheory.htm The definition of the five levels is; * Physical needs- Thirst, hunger * Safety needs- Safety and shelter * Social needs- The need to belong, group acceptance * Esteem needs- Respect and recognition from others * Self actualisation- Self esteem. The main problem with this theory is that not every one will have the same needs and different people may not fit into this pattern. The last theorist is Herzberg, who conducted surveys to find out what people liked and disliked about their jobs. He put the results into two categories: Motivators and Hygiene factors. Motivators are things like challenging and meaningful work, praise, responsibility and involvement in decision making. Hygiene factors are more basic, such as good pay, holidays, job security and congenial people around you. His belief was that you had to satisfy at least one thing from each of the two main categories to achieve happiness or fulfilment at work. Achieving more than one thing in one group and nothing in the other would not make you happy. Below is a table of Herzbergs factors. To this day, however, no-one is sure why he called them hygiene factors! Motivators Hygiene factors Achievement Company policy Recognition of achievement Supervision Meaningful and interesting work Pay Responsibility Interpersonal relations Advancement Working conditions hhttp://www.projectalevel.co.uk/business/motivationtheory.htm Each of the theorists looked at has stand alone theories; we can fit all of them into Maslows pyramid of needs however to see where they overlap. Self actualisation === Esteem needs === ===== Social needs ===== ====== Safety needs ====== ======= Physical needs ======= So, now that we have looked at four of the theories of motivation and how they work on paper, can we now fit all or any of them to a real company? To try this I chose the supermarket leader, Asda. With annual sales of over à ¯Ã‚ ¿Ã‚ ½135.4bn and a position never outside the top ten in the Times Online 100 best companies, Asda are clearly doing something right. But how significant is the way they treat their workforce in relation to their high turnover figures? To discover this we need to look at just what is on offer to the Asda employees, or as they are all called within the organisation colleagues. As an organisation, Asda has seen its fair share of ups and downs. Founded in 1965, Asda very nearly went bankrupt in the 1980s until a new management team was brought in, adopting many of Wal-Marts (at the time an American contemporary of Asda: now, after a à ¯Ã‚ ¿Ã‚ ½6.7bn takeover four years ago, Asdas owners) principles. The Asda chain is recognised for its caring approach, not only to customers but to staff as well. All employees are called colleagues and are given equal status, which fits with Herzbergs motivators or Mayos theories on teamwork and recognition. This instils self esteem in the workforce and proves to be a good move with 89% of staff saying they can have a laugh with their colleagues and 85% believing their managers are open and honest with them. Staff turnover of 29% is good for a company that employs over 136,000 people; with 46% of those employed being under 35 years of age, this is a youth oriented company. With an award for flexible working patterns under its belt, and with nearly 60% of the workforce on a part time basis, this is seen as an important benefit to the colleagues. On top of that there is the amazing benefit of at least sixteen weeks maternity leave on full pay, extra weeks maternity leave above the statutory forty weeks and a crà ¯Ã‚ ¿Ã‚ ½che on site or help with nursery fees. All of these benefits tie in with Herzbergs hygiene factors as well as both Mayos and Maslows theories on social and security needs being met. The only theorist to not get a mention in relation to Asda is Taylor, but then his theory is more applicable to a factory or industry where production of goods, not the manner in which they are sold, is paramount. Piecework is not something that could be introduced successfully to Asda as it goes against the ethos of everyone being equal. In conclusion I feel that many of the theories are applicable to modern day business. Involvement, recognition, good working conditions and job security are all basic but essential needs for a happy and productive working environment. With perhaps the exception of Taylor, all of the theorists are still as relevant in their thinking today as they were when they first carried out their studies, and these theories have stood the test of time and the change in attitude from employees of yesteryear to the present day. The success of Asda is most definitely down to the congenial staff attitudes and the light and airy feel to the work environment, brought about by respect and consideration. A good example of how far a member of their staff went to fulfil a customers needs is recounted in this story taken from the Times Online website: ..[The culture of care and respect]is typified by the story of a customer who wanted a sun lounger for her recuperation after a mastectomy. While she was shopping at the Tipton store in the West Midlands, staff member Chris Lee offered to help. Lee, who had undergone the same operation, gave the woman her home phone number and later spent two hours on the phone with her. The delighted customer wrote to Asda and as a result the company gave Lee and her grandchildren a trip to Disneyland Paris. The reward benefits not only the recipient, but the whole workforce and is an example to all of how great Asda really is at employer/employee relations. References 1. hhttp://www.projectalevel.co.uk 2. http://www.timesonline.co.uk Bibliography Elliott, C Quinn, F (2002), English Legal System (4th Edition) Harlow, Pearson Education LTD The Motivational Theorists. D. Pettigrew, FdSc Law Yr 1.

Different Types of Harassment in the Work Force and at School Essay exa

Harassment has been an issue in the work force and in many other fields for decades, leading all the way back up to 1964. The United States Congress passed Title VII of the Civil Rights Act, prohibiting discrimination at work on the basis of race, color, religion, national origin and sex. There are many different types of harassment that many do not even know that they can be accused for. Through out my research I will be naming every type of harassment and presenting an article for each topic. One form of harassment that is very common at a young age is bullying. Bullying is occurred manly at school, on the playground but it is also seen in the workforce. To many people bullying is the cause to harassment in the future. By not stopping and putting an end to bullying when people are young may lead to worse things in the future. Physiological harassment is a common type of harassment. This is usually best described as when you bring down ones self esteem. You will not find many accusations on the type of harassment, due to the fact that many people do not even know that they can actually accuse someone for this. Racial harassment is probably the second most commonly known harassment. There is racial harassment every single day in this world. The most commonly known harassment is sexual harassment. Sexual harassment occurs every single day in this world. Whether it is at school, work or even at home, it is happening every day. What I will be mostly researching today is sexual harassment in the work place and how it affects one another. Many people don’t even know what the true meaning of sexual harassment is. Sexual harassment is anything that revolves around gender discrimination. If you are at a work place and some one fr... ...her women to be harassed in this way. It is easier to get harassed under this category due to the fact that women will become vulnerable to men in higher positions to work there way up and/or higher there pay. This type of harassment is seen everywhere everyday. Hostile environment sexual harassment occurs when verbal physical or graphic sexual displays are so pervasive that they interfere with work performance or cause an offensive or intimidating atmosphere in the workplace. This type of harassment is the type that is mentioned early, that women tend to get frightened to act upon. When something verbal physical happens, it is up to the victim to tell he/or she that she is out of line and to please not talk to him/her like that and to please no show her such images. This type of harassment is the type that keeps women from wanting to go into a working environment.

The Ride I Will Never Forget

The ride I will never forget . waking up on sunny day where sun shined bright in my face, I thought to myself, it is time to wake up. It was the middle of the summer somewhere at the end of July. It was not an ordinary day for me. I spent the night at my friends house because the night before we went down town to spend time with our friend's. That night, we shared alcoholic beverages which made the night a little more relaxed. When it was time to go home I realized that I could not drive.I asked my friend to drive us home, but I could never have known that this ride would be unforgettable. My friend suggested that we stay at his house. † And I agreed. To show my appreciation I offered buy him sushi for lunch so we took my mom's car to the restaurant. On the way, traffic, so I thought to myself if I overstep the law, I could save us some time by going the wrong way down a one – way. As I thought we were good and no one saw it, I hear sirens and see police lights flashing from a distance.I was devastated and felt my heart crunching inside of me. During that moment I did not know what to do. I did not have a drivers license nor registration for the car, and there was a possibility that I still had alcohol in my system from the previous night out. The officer took off his helmet and got off from his motorcycle, and as he was walking towards our car I had a hundred thoughts in my mind, but none were good or helpful in figuring out a reason for my action. I looked to my friend and said,† I'm in so much trouble. ‘ He was just staring to me with an open mouth with nothing to reply to that. As the officer came to the car, I rolled down the window, and the words coming from him were,† license and registration please ! † I had nothing to give him. He was surprised and asked, what was I doing in car with no license and registration. I explained the situation and how I got in this trouble, to which he replied that he may have take the ca r and, I would not be able to get a license for two years.My friend's license would be taken away too, as well as we would both be fined . In that moment I was just shaking and desperate for a chance. I had one last I idea in my mind which was to bribe the officer. I looked up to him and asked if he would like to eat lunch. He thought for few seconds, and replied ,† how much are we talking about ?† So we agreed that he would follow me to my home, where I would give him the money. At that moment I felt as if a mountain had fallen off of my back. I was relieved and thankful that it all went the way I wished.When I went to give the officer the money, and he sad,† it's alright, I don't need it ,† and said that I could keep it ! I was so thankful that he was so generous I just put the money in his folder and thanked him. The officer took off and I went in the house with my friend. I fell in the chair and laid there for ten minutes. I could not believe that everyth ing was alright. I looked up to my friend and told him,† let's order sushi ! † This story made me realize how careful I need to be and to never try something like that again.

Human Factor in Aviation Maintenance Essay

Abstract In the aviation industry, human error is consider as a major factor in most aviation accidents. Maintenance tasks that are performed incorrectly or are overlooked by maintenance crew would cause human errors. Examples of human errors in maintenance are installation of incorrect parts, essential checks not being performed and failed to install wanted parts. Among all aviation-related threats, errors made by maintenance crew are more difficult to detect and have the potential to remain dormant, affecting the safe operation of aircraft for longer duration. Although maintenance crews are responsible for their actions, organization problems also contributed to the threat of maintenance errors. Since it is not possible to eliminate all maintenance errors, introducing safety management systems (SMS) to aviation organizations can help identify hazards and control risk. Human factors issues in aviation maintenance Maintenance tasks may be carried out in confined spaces, at heights, under burning heat or in freezing cold and worst of all, it is also physically demanding. Good communication, coordination, clerical and focusing skills are needed to perform well in this environment. Fault analysis and rectification have to be solved quickly in order to minimize turnaround time. In addition, there would be latent emotional stress on maintenance personnel whose work has been involved in aviation accidents. However unlike aircrafts, humans do not come with a set of instructional manuals that helps us to understand their performance and capabilities. Each and every individual varies in many ways, hence one will never know how one maintenance task attributed to errors. Aviation industries become aware of many unpredictable accidents coming from human errors due to different contributing factors (Refer to Figure 1 for a graphical illustration on human error vs contributing factors) (Takahiro S, Terry L, William D, 2008)  and have taken steps to implement preventive or control measures. Factors contributing to human errors in maintenance Statistics have shown that 80% of errors are contributed due to human errors while the remaining percentage is due to mechanical or other failures. (Refer to Figure 2 for a graphical illustration on human error contribution percentile) (â€Å"Strategic program plan,† 2007) There is also a breakdown showing which type of maintenance activities having higher rate of human errors. (Refer to Table1, Frequency of Human error vs Type of maintenance activity) (Goldman, 2002) The Pear Model Four important human factors of the Pear Model (Refer to Figure 5 for graphical illustration) are: People who do the job, environment in which they work, actions they perform and resources  necessary to complete the job. People Human factors program focus on people who perform the work and attend to physical,  physiological, psychological and psychosocial factors. Organization must focus on individuals,  their physical capabilities, mental state, cognitive size and circumstances that may affect their  interaction with others. Factors like each person ‘s size, age, eyesight, strength, endurance,  experience, motivation and certification standards must be taken into consideration before each  person is tasked to work. Sufficient breaks and rest periods must be catered  to ensure each  person is not overload. Organization should encourage more teamwork and communications  between colleagues so that work accomplished will be safe and efficient. Offering educational  programs on health and fitness can help encourage good health and help reduce sick leave.  Hence, a good human factors program will consider all the limitations of humans and designs the  job accordingly. Environment Physical workplace in the hanger/shop and organization environment are environments  that are focused on human factors program. Conditions like temperature, lighting, noise control,  cleanliness, humidity and workplace design are considered physical environment. Cooperation,  mutual respect, culture of the organization, communication, leadership, shared goals and shared  values are important factors in an excellent organizational environment. Actions The standard human factors approach to identify skills, knowledge and  attitudes to  perform each task in a given job is called Job Task Analysis (JTA). It helps to identify what  instructions, tools and other resources needed to perform each task. By following exactly to the  JTA, each worker will be properly trained and each workplace will also has the necessary  equipment and other resources to perform the job. Resources Resources are viewed from a broad angle, such as anything that is needed to get the job  accomplished. Resources that are tangible are test equipment, tools, lifts, computers and  technical manuals, and so forth. Amount of time given, level of communication among people of  different levels, the number and qualifications of staff to complete a job are considered resources  that are less tangible. The most important element under resources is to identify the need for  additional resources. Accidents linked to maintenance Japan Airlines Flight 123 In August 1985, Japan Airlines flight 123 claimed the lives of 520 people when it crashed into a mountain. It was bound for a short flight from Tokyo to Osaka but at the altitude of 24,000ft, the aircraft suddenly lost control due to the failure of the rear pressure bulkhead and caused the whole cabin to suffer a sudden decompression. The impact of the escaping air caused the separation of the vertical stabilizer, rudder, hydraulic lines and four pressurized hydraulic systems. Investigations revealed that the aircraft had encountered a tail strike incident a few years ago. The repair work done on the aft bulkhead did not comply with the OEM recommended procedure as two doubler plates instead of a single plate were used to do the splice. (Refer to Figure 3 for an illustration of the repair) Eastern Airlines Flight 855 On May 5, 1983, Eastern Airlines flight 855 was on a flight from Miami, U.S. to Nassau, Bahamas. The plane carried a total of 172 people. While making a descend, the low oil pressure warning indicator on the center engine lighted up. The flight crew shut-off the center engine and decided to return back to Miami with the remaining two engines. On the way back to Miami, the aircraft’s low oil pressure warning indicators for the remaining two engines lighted up followed by flamed out within minutes. Luckily the flight crew managed to re-start the center engine again after the aircraft descended from 13,000ft to 4,000ft without any power. After the aircraft landed safely at Miami airport with one engine, no live loss or injuries were claimed. The investigation board concluded the cause of the incident was due to all three magnetic chip detectors on the engines had been installed without O-rings (Refer to Figure 4 for an illustration of the Chip) causing oil to leak from the engines during flight. This accident could be avoided if the engineers involved were discipline and carried out the maintenance tasks professionally. British Airway Flight 5390 On 10 June 1990, British Airlines flight 5390 was on a flight from Birmingham, England to Malaga, Spain. Suddenly at about 17,300ft, the left windscreen on the captain’s side of the cockpit blew out from the cockpit. The captain was sucked out of his seat with half of his body hanging out of the plane and the other half resting on the flight controls. No lives were lost on this flight, but the captain suffered frostbite, bruising, and  fractures to his right arm, left thumb and right wrist while flight attendant who aided the captain suffered a dislocated shoulder, frostbitten face and some frostbite damage to his left eye. Investigators found that the maintenance manager who worked on the windscreen had used incorrect bolts during a windscreen repair. Other issues highlighted were failed to check tolerance specification of the bolts, staffing shortage during night shift, parts storage and involvement of supervisors in hands-on maintenance work. Safety Management Systems A safety management system (SMS) is a systematic way to managing safety, policies, procedures, accountabilities, and including the necessary organisational structures. The objective of a Safety Management System is to provide a structured management approach to control safety risks in operations. Therefore in order to have an effective safety management, the organisation’s specific structures and processes related to safety of operations must be taken into account. safety management requires planning, organising, communicating and providing direction. The first step of the SMS progession begins with setting the organisational safety policy. It lay outs the strategy for achieving acceptable levels of safety within the organisation and defines the principles upon which the SMS is built and operated. In order to mitigate and limit risk during operations in the designed processes, safety planning and execution of safety management procedures are needed. Only with these controls in place, quality management techniques then can be utilised to ensure the intended objectives are met by deployment of safety assurance and if fail, evaluation processes are needed to provide continuous montioring of operations and for identifying areas of safety improvement. Furthermore, SMS also provides the organisational framework to set up and encourage the development of a positive safety culture. Finally, the implentation of SMS provides the organisation’s management a structured set of tools to meet their respomsibilites for safety defined by the regulator. Conclusion Aviation industries have realized that it is not possible to entirely eliminate maintenance errors but to take an approach to identify, correct and minimize the consequences of those errors. And with the implementation of SMS, hazards could be identify and risks could be control. In conclusion, all these human factor studies help aviation industries to make continuous improvement and implementation of solutions to reduce maintenance errors. References Strategic program plan. (2007, August 01). Retrieved from http://libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/StrategicProgramPlan.pdf Takahiro Suzuki, Terry L. Von Thaden, William D. Geibel. (2008). Influence of time pressure on aircraft maintenance errors. Informally published manuscript, University of Illinois, Retrieved from http://www.aviation.illinois.edu/avimain/papers/research/pub_pdfs/miscconf/AAvPA_suzuki_final.pdf Micheal E. Maddox. (2007). Human factors. Daytona Beach, FL 32114: Embry-Riddle Aeronautical University. Retrieved from http://libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/guide/chapter1.pdf LindaWerfelman. (2008, April). Working to the limit. AeroSafety World, 3(4), 14-18. Retrieved from http://flightsafety.org/aerosafety-world-magazine/past-issues/aerosafety-world-april-2008 Colin G. Drury. (2007). Establishing a human factors/ergonomics program. Daytona Beach, FL 32114: Embry-Riddle Aeronautical University. Retrieved from http://libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/guide/chapter2.pdf Hobbs, A. Australian Transport Safety Bureau, (2008). An overview of human factors in aviation maintenance (AR-2008-055). Retrieved from Australian Transport Safety Bureau website: http://www.atsb.gov.au/media/27818/ar2008055.pdf SKYbrary. (2013, September 14). Safety Management System. Retrieved from http://www.skybrary.aero/index.php/Safety_Management_System James T. Burnette. (2007). Workplace safety. Embry-Riddle Aeronautical University: Daytona Beach, FL 32114. Retrieved from http://libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/guide/chapter3.pdf Micheal E. Maddox. (2007). Shiftwork and scheduling. Daytona Beach, FL 32114: Embry-Riddle Aeronautical University. Retrieved from Micheal E. Maddox. (2007). Facility design. Daytona Beach, FL 32114: Embry-Riddle Aeronautical University. Retrieved from http://libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/guide/chapter5.pdf James Reason. (2007). Human error. Daytona Beach, FL 32114: Embry-Riddle Aeronautical University. Retrieved from http://libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/guide/chapter14.pdf FAA. (2012). Human Factors. Retrieved from http://www.faa.gov/regulations_policies/handbooks_manuals/aircraft/media/AMT_Handbook_Addendum_Human_Factors.pdf Terrell N. Chandler. (2007). Training. Daytona Beach, FL 32114: Embry-Riddle Aeronautical University. Retrieved from http:/ /libraryonline.erau.edu/online-full-text/human-factors-in-aviation-maintenance/guide/chapter7.pdf Figure 1. Human error vs Contributing factors. (Takahiro S, Terry L, William D, 2008) Figure 2. Human error contribution percentile. (â€Å"Strategic program plan,† 2007) Table 1. Frequency of Human error vs Type of maintenance activity. (Goldman, 2002) Figure 3. Comparison of the correct and incorrect method of the doubler plate repair. (Hobbs, 2008) Figure 4. Location of O rings on magnetic chip detector. (Hobbs, 2008) Figure 5. The PEAR Model (FAA, 2012)

The Tech of a Forest Fire essays

The Tech of a Forest Fire essays When I started to work for the Los Angeles County Fire department, this was the last place where I expected to find technology. I was amazed at what kinds of technology that are available and used to fight forest fires. Water is not the only firefighting tool in the battle against a fire. Enter technology. I was contacted by the Los Angeles County Forestry Department. They wanted to create a mobile communications vehicle that they can take up to forest fires. We started brainstorming on some ideas on what we wanted this vehicle to do. They wanted a computer system that can connect to the companys network. The Forestry Department wanted 2 LCD monitors with 3 printers- one of which is going to be a plotter. The vehicle was to contain a digital wireless communications system as well as an analog 2-way radio. Most importantly, it is to contain an infrared system to view hotspots in a wildfire. We named the vehicle The Infrared Van or IR Van for short. We bought an old van that looked like an ice cream truck. It was painted, fire department stickers were added, and the carpenters built shelves in the truck. We added a computer system in the van which contains Windows 2000. We mounted 2 17 monitors on the vans walls. The computer was connected to three printers via a Belkin auto-switch. The printers are an Epson 1520 color printer, a Cannon color printer-scanner-fax machine-copy machine, and an HP 1070 Plotter to make maps. To get rid of cables, we chose to use a wireless keyboard and mouse. We contacted a company called Wescam. Wescam is a visual information systems company that provides the capture of stabilized, high magnification images from moving vehicles, digital and analog wireless transmission of video and data to remote locations. Wescam would provide a camera and a complimentary control panel for the IR Van. Wescams camera is going to mount under th ...

Instagram Marketing Strategy How to Build One the Best Way (Template)

Instagram Marketing Strategy How to Build One the Best Way (Template) Instagram has the potential to be a powerful part of your brands overall marketing plan. However, you can’t just post, sit back, and wait for success to happen by magic. You need to create an Instagram marketing strategy that establishes your goals (and lays out a game plan to achieve them). That involves everything from finding your target audience, to outlining a clear content strategy for the platform, to actually creating posts and measuring their performance. Read on to learn how to plan it all effectively. You might want to get some coffee now, because we have a lot of ground to cover. Grab Your Free Instagram Marketing Strategy Template Planning an effective strategy doesnt have to take a lot of time. Download this editable deck and complete it as you read. By the time you’re done, you’ll have a full strategy ready to present to your team. Pretty slick, right?Instagram Marketing Strategy: How To Build One The Best Way (Free Template)Did You Know You Can Schedule Instagram Posts In ? It’s true! Using the mobile app (available for iOS  and Android), you can create and schedule Instagram posts alongside all your other social media content. Check out this live demo recap to see how it works: Then, try it yourself free for 14 days. We think you’ll be impressed. How Can Brands Benefit From Instagram? Instagram is an incredibly popular platform with a large user base and high engagement rates. In fact, according to the PEW Research Center  as of 2016, 33% of adults on the internet are on Instagram. And according to TechCrunch, as of April 2017, Instagram has over 700 million active users. In other words, you have a big audience to reach. That audience is active, too. Over half of Instagram’s user base logs into the app daily according to the same PEW research study. Over half of Instagram's user base logs into the app daily.While Instagram is particularly popular with Millennials (about 59% of its overall user base as of 2016), 33% of its userbase is between the ages of 30-44, and 18% between 50-64. So if your target audience is above the age of 50, Instagram may not be your best platform option. However, if your target audience is younger, Instagram could be a goldmine for your brand. Recommended Reading: How to Get Way More Instagram Followers With 20 Easy Tactics Step One: Set Your Goals The first step in creating your Instagram strategy is to set overarching business goals and select metrics to track progress toward them. Start by setting goals for your business. These goals are what help keep the lights on and the company up and running. Examples of business goals could include: Increasing Brand Awareness: How many people know your business exists? Encouraging Customer Loyalty: What keeps people coming back to you (instead of your competition)? Driving More Revenue: Businesses need money, right? Some example business goals that your team could create are: "Increase brand audience by 55% by end of the year." "Increase sales of x product by 35% by the end of Q1." The next step in your goal setting process is selecting metrics to track. Some metrics we could select for the goal above might include: Follower growth. Are people finding you and following your profile? Post engagement rate. From there, are they actually engaging with your posts? Leads generated from profile link clicks. Finally, are they taking the next step and trying your products or services? The key is select Instagram marketing metrics that directly tie back into overall business goals. Your Instagram goals also need to be S.M.A.R.T (Specific, Measurable, Attainable, Relevant, Timely). So let’s break down an example: â€Å"We want to increase our Instagram engagement rate by 25% this quarter.† Here's how this goal fits into the SMART framework: S: It’s specific in the fact that your team knows what needs to be accomplished. M: The 50% is a numerical measurement which can be calculated based . You know immediately if the goal was met or not. A: Depending on your current engagement rate growth, your team will need to assess if 25% is   a realistic goal. For example, if you are already experiencing a 17% growth rate 25% is not necessarily out of range. R: Growing your engagement rate on Instagram makes sense because the more your fans engage with your content, the more likely they are to remember you. T: You have a set deadline (one quarter)  to complete your goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives Once you have a series of social media goals set you can then look to your Instagram strategy to see how the channel can help you accomplish your goals. For the sake of this post, we’re going to pretend we’re a local bookstore called ’s Corner. Three smart goals that our marketing team created are: Increase the number of younger people following us on Instagram by 50% in 6 months. Increase the brand awareness of our store in the area in 3 months by 25%. Increase engagement by 50% on each photo that we post. How can Instagram help your team accomplish those goals? The first one is simple. Instagram has a high number of young people in its user base. Therefore it would make sense that your team utilizes that channel to reach a younger audience. To prove the strategy is working you can check the in app analytics or Google Analytics and pull demographical data for your Instagram channel. The second goal requires a bit more strategy and analysis. Brand awareness  can come in many forms, and there are many different tools like Google Analytics, Brandwatch  and more that can be used to track that growth. The final goal is quite easy to connect to Instagram due to its nature of being an incredibly visual platform  and highly engaging platform. But how can you calculate the engagement rate of each of your Instagram posts. The formula is: So if your team has 157 comments and likes on one photo, you would divide that number by your total current followers and multiply by 100. (100 likes + 57 comments) / 2569 followers x 100 = 6.11% engagement rate. Recommended Reading: How to Improve Your Instagram Engagement With 15 Tips Step Two: Find Your Audience On Instagram The next part of your Instagram marketing strategy will be to find your audience. Finding your audience is a key part of your strategy because without knowing who your content is targeting you end up throwing it into the massive pile of Instagram posts with no direction to get it out. How do you find your audience? First,  you need to find the demographic data from the audience you are currently attracting. This will help your team determine if Instagram is the right channel for your target audience. If you’re on Instagram, open your app and click the analytics bar graph in the upper right-hand corner: Scroll through the in app analytics until you find followers: Click on See More to see a full breakdown of the age range of your audience: If your Instagram is pulling in the age range of your target audience it would make sense to maximize your resources on the channel. If not, Instagram could be a secondary awareness channel for your team. Once you know whether or not your target audience is utilizing Instagram, you can begin to tailor your content based on what your audience is interacting the most with. It could be content centered around: Problems they are experiencing. People are turning to your company for answers to issues that are surfacing in their daily lives, whether they’re looking for a plumber to fix a clogged drain or a dress to wear for their next event. Center your content around ways that you can help solve those problems. Information they're seeking. Maybe they need to know about the best type of chew toy for a new puppy, so your content could feature different chew toys with captions on what age and breed would enjoy them the most. Company culture and recruiting. People love seeing what’s going on behind the scenes at your office. Not only does it help humanize your brand, it can also help recruit new team members. Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Step Three: Optimize Your Profile The way you create your company profile on Instagram plays a significant role in your success on the social media site. There are three main pieces on your profile that need to be 100% completed otherwise, you’re going to miss out connecting with potential customers. Those pieces are: An Instagram Business account. A profile picture. A snappy bio. Make Sure You Have A Business Account You may notice that your standard Instagram account doesn’t have a space for links. That’s because website links and analytics features are only accessible if your Instagram is operating under a business account. Setting your business account up is easy (and free). Log into your company profile and click on settings: Scroll until you find Switch to Business Profile: Toggle that switch to on, and Instagram will walk you through how to create your business profile. Once your account is set you should see business settings in your profile: Optimal-sized profile picture The standard profile picture on Instagram is 110px by 110px. It’s also important to note that Instagram’s profile pictures are round and usually quite small, so the less detail you can include in your profile picture the better. Many companies stick to using their logo like this: Optimize Your Bio The second step in optimizing your Instagram profile involves creating a short and snappy bio that encompasses who you are as a company in 150 characters or less. Some tips to help your team craft that bio are utilizing your tagline  (those are already short), pulling three descriptive adjectives that encompass your company or shortening your mission statement down to a sentence. Check out how Nike got their bio down to three simple words: So how do you create a really awesome snappy bio? Start with the following fill in the blank exercise: _[Company]_ is [adjective], [adjective], and driven to provide [issue your company solves or service your company provides]. Filled out it would look like: Corner  is a local, creative bookstore that is driven to provide a welcoming environment that fosters a love of reading for all ages. (Note: Corner is not an actual bookstore, but that would be cool if it was!) The final character count is 142. Now let’s say that you’re over in count, how can you fix it? Cut out your company name, they can already see it in your username: A local, creative bookstore that is driven to provide a welcoming environment that fosters a love of reading for all ages. Still over? Cut as much fluff out as possible. Words like â€Å"that† can almost always be cut out: A local, creative bookstore, driven to provide a welcoming environment fostering  a love of reading for all ages. Once you’ve edited out the fluff, your bio is ready to go. Recommended Reading: How to Increase Visibility With Social Media Optimization Include A Link To Your Website It’s important to note that Instagram does not allow links in posts, so the only chance your fans will have to see your site is if it’s included in your bio. You can change up the link based on what types of content you’re posting and what you want to drive your fans to: Step Four: Find Your Voice And Tone Instagram is prime space to show off your brand’s voice and tone. Why? Because Instagram is a personal platform which means the more that you can bring your company’s personality into the better. But how do you develop your voice and tone? Voice is the overall sound and personality of your business. It encompasses who you are as a brand and allows your audience to establish a connection with you. How can you develop your voice? List three adjectives and then find its opposite counterpart like this: Intelligent but not cocky. Humorous but not silly. Professional but not stuffy. Check out this list to help you get started: Mailchimp’s voice and tone  brand guidelines are a great example of how to format your voice adjectives. So you covered voice, but what about tone? Tone is the inflection of your voice, which details how you say something. Think of it almost like subtext. Your tone will change depending on the situation. So what does a solid Instagram voice and tone sound like? Starbucks Starbucks is known for its friendly, conversational language. They’re also great at integrating emojis and hashtags into their content as well: When your coffee matches your city. #IcedCaramelMacchiato Regram: @yogafawzi A post shared by Starbucks Coffee (@starbucks) on Aug 4, 2017 at 9:16am PDT Barnes and Noble Barnes and Noble works hard to foster a love of books through positive language and inspiring imagery: Best. Year. Ever. Get ready for the new school year with fun supplies, book bags more must-haves! in bio A post shared by Barnes Noble (@barnesandnoble) on Aug 21, 2017 at 1:39pm PDT Lowe’s Home Improvement Lowe’s Instagram focuses on DIY home improvements which means their voice and tone is usually helpful and insightful: @ourhappycarmonhome gave an old dining buffet new life with a fresh coat of paint. Let's see your creative storage solutions using #lowesproject. A post shared by Lowe's Home Improvement (@loweshomeimprovement) on Aug 23, 2017 at 8:27am PDT

The Great Depression shaped economic theory, social life, and peoples Essay

The Great Depression shaped economic theory, social life, and peoples views of a market economy in general - Essay Example economy or had trades with them (us.history.com). This soon spread to almost every nation in the world. The Great Depression dealt one of the heaviest impacts in the economic stability of the United States. Unemployment rate and taxes went up while income, output and prices had dropped. Unemployment in the U.S. rose from 8 million to 15 million while the Gross National Product (which measures the output generated by a country’s enterprise) decreased from $103.8 billion to $55.7 billion. Farmers have had their struggles, since during that time a draught hit the Great Plains which also caused severe dust storm–this was known as the Dust Bowl or Dirty Thirties. When the stock market crashed, over $40 billion worth of investment was lost (us.history.com). Some banks which invested in the stock market were forced to close. Consequently, many people started withdrawing their savings causing more banks to close down. This eventually made over 5000 banks to fail. Without money to spend, more than 32,000 businesses went bankrupt. Due to the unemployment, crime rate and prostitution incidence went up. Many people became hopeless and depress contributing to the rise of suicidal rates and alcoholism. Mass migration took place almost everywhere. Farmers whose farms were ruined by Dust Bowl migrated to other states hoping to find work there (history1900’s.about.com). Herbert Hoover, who was president at that time, based most of his responses to the Great Depression in his firm belief of volunteerism. He declined direct federal relief payments as he believed it would lose the enticement of working. Hoover has had urged banks to form a consortium known as the National Credit Corporation. These banks are pressed to provide loans to small banks to prevent them from collapsing. He approved the Federal Home Loan Bank Act to spur new home construction and to reduce foreclosures in response to the numerous Hoovervilles (also known as shanty towns or tent cities)

Personal Philosophy of Meaning and Value Essay Example | Topics and Well Written Essays - 2500 words

Personal Philosophy of Meaning and Value - Essay Example My approach towards meaning and value is one of a significant one since I understand that everything happens for a reason and it is this meaning which is embedded within the reason that needs to be found out. What this will eventually do is to provide more rationale for things that will shape up in the future as well as provide me a sense of understanding for similar things that keep on happening around me at different times of the day. In this paper, I will outline what I consider as meaningful from life, from a strictly personal viewpoint and what I look for in life as far as my personal thinking and mindset are concerned. Also, I would check upon my personal life instances and my professional growth patterns and more so the same whilst now in the role of an IT project manager. I have devised a personal action plan that outlines the manner in which I have advocated my philosophy within the domains of this paper and this action plan aims to give an idea of what I think would be the right course of action as to go about doing things from an ethically correct professional sphere. I believe that we were put on this earth to bring some kind of glory or joy to the ‘One’ who put us here. Whether this is an all-powerful God, an uninvolved Creator or some sort of ‘alien’ life form I will not discuss here. Just suffice it to say that the same is some sort of a more powerful being which probably takes at least some interest in the actions of those that He has created or placed here on this Earth.